Saturday, April 23, 2005

a letter to stinkerbelle

Dear Stinkerbelle,

How can you be such a pain in the ass? I though the business of PR-ing is easy to comprehend. In fact, some lousy people even dared to call it a mindless job. If it is, then why can't you people grasp the idea? Ok, we organized a press conference and came up with a media list that we meticulously worked on to ensure that we get the message across to our target audience. As in all gatherings, we cannot always get a 100% attendance. And not getting the desired number of warm bodies in a press briefing does not mean that the PR company does not deliver or live up to your expectations.

Let me tell you that head count in a press briefing wouldn't really matter in the end. If the story you are selling is interesting enough, then the media will not hesitate to tell the world about it even if they got the info from a press release. Didn't we prove that to you late last year?

Do not say that we do not have a hold on the media because we do. Unfortunately, we are just not among those companies who would buy the dignity of the press in order to please our clients. We refuse to shell out cash so they would publish our press release. Yes, you would not believe it but we do observe good business practices and we respect the integrity of these journalists.

Chillax. We will redeem ourselves. Just wait and see.

In Tagalog: Humanda Ka! May araw ka rin!